This week, read The Curious (and Vital) Power of Print by Margaret Sullivan, Sources of subsidy in the production of news: a list by Jay Rosen, and Time spent or time well spent — how to think about Web traffic by Rick Edmonds. Also, watch this great explainer piece by John Oliver (remember his segment on net neutrality that we watched in class?) on native advertising.
Advertising revenue used to be, by far, the dominant funding source for news. Ads are still important today, but news startups are experimenting with a variety of other funding sources. If you were starting a news organization today, how would you want it to be funded? What would be the advantages and disadvantages?