Reading Response #4

This week, read:

Compare the recommendations made by Joy Mayer and Andrew Watts (the teenager who wrote the last piece on this list) for reaching people on social media. Which do you think are most relevant for your blog? What do they not cover that you think is useful for connecting to a Pace University audience?

Comment on this post by 11:59 p.m. Sunday, February 28.

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12 thoughts on “Reading Response #4

  1. Social media is what our generation uses so it’s hard not to take advantage of as journalists. How we, as journalists, use it is something different. Twitter, Facebook, Reddit are all examples of social sites built to connect people, but they’re used to gather and share information too, which has drastically changed the outlook of journalism. In Joy Mayer’s article “Finding What You Seek on Social Media” she lists how we can use each major social media site to our journalistic advantage. However, in my opinion, it’s less presentable than Andrew Watts’s article “A Teenager’s View on Social Media.” With that being said, the simple use of a visually interesting platform proves the point of using social sites to a journalist’s advantage. Meanwhile, Mayer is just presenting a word document. But their ideas are on the same track. Mayer’s a little in depth on the search idea with examples like topic pages and narrowing down searches depending on people your subject may know. Watts also mentions the ease Facebook serves in finding the person you’re looking for. Watts focused more on the generational aspect of Instagram rather than the search techniques. Mayer gave examples of search engines for Instagram that allow you to localize searches, but Watts addresses earlier in his article that Instagram isn’t good for localizing searches. They also confronted Twitter, which is the most popular to journalists. Mayer mentions advanced search first and gives websites that can filter Tweets for you, while Watts mentions how people use it, which is also important to note. He says there’s three groups: people who use it to complain, those who tweet assuming employers will see it someday, and those who just watch videos and retweet.

    The most relevant for my blog is Twitter, however, because I have a widget for it. Being religious on Twitter isn’t that hard and having a blog linked to it actually means you’re doing something good which is promoting your “brand.”

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  2. In my opinion, Andrew went more into detail when it came to social media. He looked at it from our perspective and I related to him more. He had a friendly approach when it came to explaining each social media platform while Joy Mayer had a professional approach.

    I think both posts will be beneficial for my blog because they touch on important points. For example, Joy Mayer gave other social media platforms to look into to help search for new things trending on the web. This will help me gain more followers and understand what people are looking for when it comes to creating new blog posts. For Andrew Watts, he made me realize that Facebook might be beneficial for me because it’s an easier platform to post. Using Facebook can connect to multiple audiences in both older and younger demographics.

    Also I realized that twitter will be beneficial because most teenagers are attracted to that platform. This will allow me to connect to an audience who are looking forward to going to college and be aware of what they have to look for when applying to college. So I see how twitter can be the best platform for my blog.

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  3. I really liked both articles for this week. They both provided relevant and accurate information regarding the use of social media. Andrew Watts articles regarding a teenagers view on social media provided more connection and education to me. I think he nailed the view perfectly especially with Facebook. It’s addicting! I thought it was very information that he provided a perspective on each of the meanings of social Media. Each of these social platforms produce the same information and provided the same connection but each of them have different demographics and audiences. These platforms have focus groups and that’s important to distinguish. Andrew Watts even provided information not know like the site Medium. I am going to have to check that out.

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  4. In these articles I think the most relevant pieces of information for my blog is to remember that I must “pay attention to monitoring what my audience is saying” (Mayer). I have to keep in mind to post what my audience wants to see, otherwise I’m basically just posting for myself. I have to keep my audience interested by giving the public what they want. Also, I must remember that I “have an opportunity to eavesdrop on what audiences/community members are taking about to each other” (Mayer). This to me means that I have to look on sources of social media (regarding Pace students) to learn what Pace students are interested in (regarding internships). This knowledge will let me create a blog that is Pace centered and that can help students in their internship processes.

    In connecting with Pace’s audience I think that the articles didn’t cover exactly how to click with students. Yes, the articles mentioned what networks to use and what to post but not how to gather an audience that does not yet exist. The articles did not mention how to circulate traffic when no one knows that I’m blogging in the first place, This is what I want to know about. My problem is I’m writing this blog and I doubt anyones reading it. I want to fix that, create awareness. This is what I think the articles needed as talking pouts.

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  5. Although Joy Mayer and Andrew Watts recommended pretty much the same social media platforms, their reasons for recommending each platform varied. Mayer’s piece seemed more from a professional viewpoint whereas, Watt’s piece was from the viewpoint of a teenager.

    I think both viewpoints were useful in their recommendations. Aspects from both of their writings can be applied to my blog. Watts described what social media platforms reached teenagers best however, the social media platforms he provided appeal to my age group too. For example, I think it is safe to say social media users of my age group also prefer Instagram and Snapchat as their “go-to” social media platforms. Watts’ reading helped me to further understand exactly why Instagram and Snapchat have become so widely used in this day in age.

    Mayer’s suggestions gave me better insight on exactly how to reach my audience, and talk about topics which are interesting to them. Mayer further informed how important it is to engage, communicate, and take suggestions from audiences in a given conversation. For example, using hashtags gives the chance to “eavesdrop” on what an audience is discussing with one another. This can potentially lead to story ideas for my blog. I think they covered all the main platforms for reaching an audience such as Pace University. Using the two most used social media platforms according to Watts, in addition to the tips Mayer provided, can help me better connect with the audience for my blog.

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  6. I think Watts post was much more detailed than Mayer. Everything he said was so accurate. I made my Facebook when I was in junior hight but I stopped getting on because of the annoying spam and the amount of family member following me on there. Mayer’s post was was more relevant to my blog. Mayer talked about how we, the bloggers, need to pay attention to monitoring what our audience is saying to us. We always need to listen to what they say in response to what we post. This is what twitter and Facebook can be so beneficial because you’re able to connect with your audience and see what they want/ expect from you.

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  7. I genuinely believe Watts spoke perfectly on each of the forms of social media he described. I did get my Facebook when I was in junior high and it was the best thing ever. I 100% agree that now when I use it it’s purely for my family. Being across the country and away from my family with a busy schedule I only post to facebook to keep my family updated on what I am doing. I think he was right when spoke about posting on Instagram, it’s not to be used everyday and people don’t post on it as much as people might on facebook or twitter. I like the fact that Instagram doesn’t have links. It is true that most social media sites do have spam but instagram is one of the few that does not. He also spoke on twitter which I can truly agree that I don’t really know how to use but have. I also think his description of a snapchat story perfectly describes my feed every weekend. Speaking of Tumblr it’s true what he sad. With the advancement of all the social media sites and the postings used to please people’s public’s and look “cool” Tumblr is a true version of oneself. Many people I know, myself included, won’t share their Tumblr accounts with others because it’s a site that truly depicts them for who they are. Watts did a great job speaking on each of them, it was a true accurate representation of them all. I believe if there was someone who was not familiar with social media apps/sites this would be the go to informational tool for them.

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  8. Both articles had useful information, but Andrew went more in-depth on the use of the social media outlets and how it influences different age groups, especially our age group. Everything that he spoke of on how us ‘younger folks’ use social media is very accurate. Facebook is now used for the older crowd. Whenever I write a post for my blog, I make sure to share the link on my Facebook page. Mostly family members or adults would ‘like, share, or comment’ on my posts. I would share this information differently on Instagram. To promote my blog post, I would use the featured photo on the blog as the picture to post and in the caption share where the blog post can be read. I don’t use twitter anymore like I used to, so to make things easier when I post on Instagram, I link my twitter and Facebook account to my instagram account. I only have to post once and don’t have to worry about logging into the different social media platforms to share my work. Mayer offers many links and ways to keep track of who and what people are searching. The use of hashtags is very important! You can reach many people by using certain hashtags that are universally searched. I feel that more unique hashtags involved with Pace University would broaden the audience/ readership. Hashtags provides students and other audience members to see and search for specific topics or photos. The great thing about social media is you can keep tabs on whats being shared or retweeted, liked and etc via phone, computer, tablet. Basically anything the has the internet. Even your gaming consoles such as an Xbox or Ps4. It all boils down to preference and what is trending now. In a couple of months, Instagram may not even be a thing anymore.

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  9. I think Watts did a great job of putting things into perspective about the social media platforms and how we use them daily. The most used social media platform from my perspective would be snap chat. For our blogs I think twitter would be most effective because people are constantly on it with hashtags being more accessible. Mayer, in regards to when connecting with Pace Yik Yak is effective within the Pace community and twitter as well. His offered other ways of searching that are useful.

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  10. Andrew Watts did a great job of breaking down each social media platform and how our generation uses them in our daily lives. Also shout out to him for being from Texas!! I like his reference to Facebook being the dinner party that you just can’t leave. I personally disagree with him that instagram is the most used social media platform for our generation, I think it is most definitely snap chat. I think that Twitter and Yik Yak are the most useful for our personal blogs. Tabitha made a good point in class saying you could post to Yik Yak something like “how could pace improve the caf?” and within an hour probably have 15 responses. Mayer makes good points about listening to what your viewers/followers are saying back and reacting to their response. I think this could be useful for connecting with our peers at Pace.

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  11. The teenager’s post is really accurate. His analysis of each platform is pretty much how I view/use each of them. When it comes to our class blogs I think that Yik Yak is a great resource because it’s anonymous and it’s local. Using bigger platforms like Snapchat or Instagram are more personal. What I mean is that those accounts aren’t the best for promoting our content for this class. Our blog topics are very specific so putting them up on those sites would be kind of random. This goes back to what the teen writer was saying. For Twitter, I am in the following category according to him, ” the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying.” Good, bad whatever you want to label it that is the reason I use twitter. When it comes to connecting to the Pace U audience Mayer’s post offers other tools that could be useful such as the advanced search and we follow links for Twitter.

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